Jörgen Bödmar EMOTA on the DSM: Barriers to e-Commerce

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With a 'home market' of over 500 million consumers, e-commerce is a major pillar of the success of the Digital Single Market to create growth and jobs in Europe. However, today 14% of all EU enterprises are selling on-line to their domestic market and only 6% to other EU countries. On the EU customers side, 50% shopped online in 2014 from sellers located in the same country but there were only 15% buying from another EU Member State. What are then the barriers preventing the merchants and consumers to sell and shop on line physical and digital products across the EU?


 

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