US Presidential Elections 2012 - Lessons for Online Campaigning

EIF Dinner Debate


With the European Parliament elections approaching next year, this EIF debate will offer an opportunity to discuss the impact and challenges of online campaigning with a focus on the lessons that can be learnt from the recent US political campaigns for the US Presidential Elections.

Experts will share their experiences of online communication strategies and will present how these can be applied to political campaigning.


EIF DINNER DEBATE - 19/02/2013

Welcome and introductory remarks:

Alexander Alvaro, Vice President of the European Parliament and EIF Governor


Nathaniel Lubin, Digital Director at the US Presidential Inaugural Committee. One of the masterminds of Obama's online advertising strategy. He is co-author of ‘Margin of Victory’, a book that explores the way that political campaigns are changing in the face of technological innovation.

Philip Weiss, Founder and Chief Hyperthinker at ZN, a leading eCommunications agency working with companies, political institutions and organisations on how to use the Internet to integrate and transform communication.

Exchange of views with participants
Closing remarks by:

Alexander Alvaro, Vice President of the European Parliament and EIF Governor

Download programme


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