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Europe is on the verge of a paradigm shift from a traditional healthcare delivery model to a “continuum of care” solution based on harnessing the transformational power of digital technologies. Traditional healthcare models are also under strong pressure as they will no longer be sustainable as European society ages. mHealth solutions have the potential to bring tremendous benefits to the public, including improved efficiency of healthcare services (wherever and whenever needed), enhanced accessibility, significant healthcare cost savings and increased user engagement in self-health management.