The Audiovisual Media Services Directive (AVMSD) has promoted an open, diverse and vibrant audiovisual media sector in Europe. However, this environment is undergoing profound and rapid change.
Citizens have access to audiovisual content on an increasing variety of devices - linear and on-demand - over different networks and on different platforms. Developments are changing audiences’ consumption patterns as well as the value chain, structuring the overall audiovisual offer and influencing users’ access to content. Which adjustments are necessary to existing rules in the AVMSD to ensure that citizens will continue to enjoy a diverse and pluralistic European content offer? How can other regulatory instruments, such as copyright reform support citizens’ access to European content?
Markus Reinisch is Group Public Policy Director at Vodafone.