Speaker profile


  • Mr David Stillwell
    Co-author of a recent study on creating psycho-demographic user profiles
    University of Cambridge - The Psychometrics Centre


While researching for my PhD in cognitive decision-making, I created a Facebook application called myPersonality that provides real psychological questionnaires and gives users feedback on their results. More than 6 million individuals have taken a questionnaire. As a Research Associate at the Psychometrics Centre I currently collaborate with researchers from psychology, computer science, linguistics and medicine to explore the myPersonality database. Our latest research showed that Facebook Likes can be used to predict personal traits such as personality, IQ, sexuality, political views, and drug use.

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