Luis Jorge Romero, Director General of ETSI, has more than 20-years experience in the telecommunications sector. At ETSI he has initiated a global standardization partnership for Machine to Machine communications, oneM2M, has overseen the rapid development of ETSI’s Industry Specification Group on Network Functions Virtualization, and has driven the implementation of the ETSI Long Term Strategy, an ambitious plan to prepare the institute for the future. Previously he has held diverse Director positions in Spain, Morocco and Mexico, predominantly with Telefonica. As Global Director for International Roaming and Standards, and Director of Innovation and Standards, he oversaw Telefonica's participation in global standardization activities, and participated directly in the work of the Next Generation Mobile Networks (NGMN) Alliance and in the GSM Association (GSMA). Before joining ETSI in July 2011, he held the position of Director General of Innosoft and was also a partner and board member of Madrid-based Innology Ventures.