With a 'home market' of over 500 million consumers, e-commerce is a major pillar of the success of the Digital Single Market to create growth and jobs in Europe. However, today 14% of all EU enterprises are selling on-line to their domestic market and only 6% to other EU countries.
On the EU customers side, 50% shopped online in 2014 from sellers located in the same country but there were only 15% buying from another EU Member State. What are then the barriers preventing the merchants and consumers to sell and shop on line physical and digital products across the EU? The EIF dinner will provide the occasion to exchange with e-retailers and consumers on how to remove complexity, legal uncertainty and costs to unlock the potential of e-commerce in Europe.
Vicky Ford, MEP and EIF Steering Committee Member
Clare Josa, Co-founder EUVatAction Campaign
Oliver Prothmann, Founder of the Initiative Choice in eCommerce
Paul Alfing, Authentification and e-payments requirements: Balanced and harmonized rules on internet authentification and e-payments to remove barriers for cross-border e-commerce, Ecommerce Europe
Ursula Pachl, Deputy Director General, BEUC